Hi, I’m Liz Skretkowicz.
I’m a global brand strategist based in
the Colorado Rockies.
Over the past decade, I’ve piloted a 27-foot-long hot dog on wheels, launched
new-to-the-world brands, led innovation initiatives for category disruptors, and created award-winning, integrated campaigns. My experience spans diverse industries including top-shelf spirits, better-for-you leaders, outdoor recreation, healthcare, and logistics intelligence.
Whether partnering with a blue-chip brand or a growth-oriented startup, my goal is simple: build brands that make life feel better.
When I’m not working, you’ll find me chasing dirt, snow, or sunshine on the trails—usually with my dog, Boots, leading the way.
Services + Capabilities
Services include, but are not limited to:
Brand Strategy + Planning
Brand narratives, positioning, and architecture
Audience personas and profiles
Creative + design briefs, concepting, and launch
Omnichannel content strategy and copywriting
New business and pitch support
Research + Moderation
Custom research design, moderation, and analysis
Secondary audits and syntheses
Trend analysis, spotting, and forecasting
Workshop design, facilitation, and alignment
Innovation + Activation
Whitespace definition and opportunity platform development
Concept writing, consumer co-creation, and prioritization
Pipeline development, strategy, and roadmapping
Product positioning and launch strategy
Client Experience
A sample of the brands that I have partnered with:
Recent collaborations include…
Brand positioning, redesign and sales strategy for one of the fastest growing better-for-you indulgence brands 🍥
Dreaming up new product ideas for a snacking brand on a mission to make craveable, better-for-you foods that create lasting impact in the food system 🥨
Leading target audience illumination and brand strategy for the nation's leading natural and organic bone broth company 🔥
Partnering with a national portfolio of car care brands to develop customer retention strategies 🚘
Developing brand strategy and communications plans for a coffee cafe and roaster seeking national expansion ☕️